The BookishNYC Blog

Your source for publishing and book info — in and about NYC and beyond, to wherever books and reading are valued. [Credit/fun NYC fact: The background image is from the Drama Book Shop in Manhattan. The book sculpture was created by Hamilton set designer David Korins.]

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Julia Child surrounded by food with an oven and pots and pans on the walls behind her.
Mastering the Art of Book Marketing by ... Julia Child? authors book marketing celebrity authors cookbooks Aug 15, 2025

Julia Child (August 15, 1912 - August 13, 2004) was a master of cookbook marketing and "offline" social media promotion. When I worked in-house for book publishers, I had the pleasure of working with Child herself and later on her biography (Appetite for Life by Noel Riley Fitch). 

Child, the author of the seminal cookbook, Mastering the Art of French ...

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I'm Valerie Peterson

Author, Journalist, Book Publishing Pro & Educator, NYC resident

I spent decades in traditional book publishing houses and reporting about the industry for a digital media giant. In addition to being bookish, I'm TVish, mystery-ish, filmish, foodish & wine-y.

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